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  • Twenty Questions with Richard Kirshenbaum '83

Twenty Questions with Richard Kirshenbaum '83

  • 27 Nov 2012
  • 6:15 PM - 7:30 PM
  • Lubin House (11 East 61st Street)
  • 26

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Speaker Series

 

Twenty Questions with Richard Kirshenbaum '83

 

A lively Q&A lead by Stuart Elliot


 

 

Participants:  

 

Richard Kirshenbaum '83

              CEO, NSG/SWAT

 

Stuart Elliott

              Advertising Columnist, The New York Times

 

·         Who hired Paris Hilton as his secretary?

·         Who was a model for Paul Stuart?

·         Who advised businessmen to "Dress British, Think Yiddish"?

·         Who went from retailing major to Newhouse alumnus?

 

Enjoy a free form discussion of the advertising world by two leading lights of the advertising industry.  Richard Kirshenbaum '83 is known for his innovation and expansion of boundaries, while Stuart Elliott - Advertising Columnist for the New York Times - has been chronicling the highs and lows of the advertising world for over twenty years.

 

Richard Kirshenbaum (Newhouse '83) is one of the most exciting personalities in New York City advertising. With partner Jon Bond, he co-founded the Kirshenbaum Bond & Partners agency, which pioneered such innovative integrated marketing concepts as the pop-up store, sidewalk advertising and other forms of high-visibility guerilla marketing.   He remains Chairman Emeritus.  In 2011 Richard created and launched NeuStudioGroup/SWAT the new model for creative services and development.

 

Kirshenbaum appears widely in the media; has lectured at Harvard Business School, appeared on Crain's 40 under forty list, the cover of Wired Magazine and the cover of The New York Time's Style Section, ABC's 20/20 and has been a member of the Fashion Police for US Weekly.

 

Richard has served on The Whitney Museum's Photography board and has been named #2 on the list of top 100 entrepreneurs in the United States. His books include; Under the Radar and Closing the Deal which has been translated into 16 languages. His latest book is "Madboy, my journey from adboy to adman" was #1 business book on Amazon.com.

 

 

Stuart Elliott has been the Advertising Columnist of The New York Times since 1991, writing the weekday advertising report as well as other news articles and features.  He also writes a weekly e-mail newsletter, In Advertising, and contributes to the Media Decoder blog on nytimes.com.  In addition to The Times, he has written on those subjects for USA Today, Advertising Age, The Detroit Free Press and The Times-Union in Rochester, New York.

  

Mr. Elliott received his bachelor’s and master’s degrees from the Medill School of Journalism at Northwestern University in Evanston, Ill.  He is famous for, among other things, his Twenty Questions column where he "asks a lot of questions for someone from Brooklyn."

    Top photo courtesy of Gil Salk Photography

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